Elaboração de um Diagnóstico de Marketing
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Date
2017-06-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
The present work called interdisciplinary project (IP) aims to make a diagnosis of the chosen company, analyze the scenarios and make a marketing planning, analyze the macro environment, economic environment, demographic.
Description
Keywords
Marketing, Gestão de marketing, Panejamento mercadológico, Comportamento do consumidor, Gestão de Marcas: posicionamento, Marketing de serviços e varejo