Análise do comércio eletrônico no mercado brasileiro Análise de Business Intelligence
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Date
2024-04-01
Journal Title
Journal ISSN
Volume Title
Publisher
FUNDAÇÃO DE ENSINO OCTAVIO DA SILVA BASTOS
Abstract
During the pandemic, which began in 2019, several sectors
have seen a decline in their economies due to actions taken to
to contain the spread of the virus, causing companies and
local businesses closed their doors, resulting in losses.
As a result, electronic commerce grew during the
isolation, as it was the way out for consumers to return to
make their purchases and also due to the fact that many preferred to use the
internet leaving home.
E-commerce is certainly able to deal with the crisis, as it was seen that
is a trade that is increasingly renewing itself with new
consumption behaviors and ensuring greater trust for their
consumers. The expectation is that this growth will be continuous, as it
is inserted in several industries such as: food, pharmaceutical, real estate,
vehicles, advertising and others. Statistical data demonstrates the
increased use of digital platforms, as growth is reflected by
account of the pandemic.
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Keywords
Análise de desenvolvimento, Gestão de tecnologia, Mercado brasileiro, Business Intelligence