A marca e o consumidor : O Boticário Franchising Ltda
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Date
2022-07-06
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
The project was developed with the objective of expanding our knowledge about Consumer Behavior and Brand Management and Positioning, through the analysis and perception of its consumers of the company O Boticário Franchising LTDA.
Description
Keywords
Franquias, Franchising