A MARCA E O CONSUMIDOR McDonald’s Corporation

Abstract

This research shows us the transformation of McDonald's into the largest fast service network in the world. The restaurant was founded in 1948, when the two brothers decided to turn their Drive-In into the first McDonald's, with limited menu, Self-Service and Drive-In. Entrepreneur Ray Kroc joined the company as a franchisee in 1955. He then bought the McDonald brothers' restaurant chain and expanded the chain to worldwide. Our work will address the following aspects; customer relationship, digital marketing, social media marketing, market product analysis, innovation and communication strategy. Bringing along its biggest competitor than today is iFood. You order any kind of food anywhere, in all price ranges, and they deliver fast. And today they are almost the same size as McDonald's in Brazil, dueling with each other and their consumers. Part of the success is due to the boldness and marketing strategies competing space for space and the gain of marketing seeking customer loyalty in today's market. .