ESTRATÉGIA EM LOGÍSTICA: NATURA COSMÉTICOS S.A.
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Date
2021-09-01
Journal Title
Journal ISSN
Volume Title
Publisher
UNIFEOB
Abstract
This work aims to carry out an analysis of the strategy in
logistics used by the company Natura Cosméticos S.A and its impacts in relation to the
final product cost.
According to Martins (2002, p. 14), business logistics is a process of
“Efficient and effective planning, implementation and control of the flow and storage of
goods, services and related information from the point of origin to the point of
consumption in order to meet customer needs.
Description
Keywords
Estratégia em logística, Logística