Estudo de Caso: Suzano X Fibria

Abstract

Suzano's history begins in 1956, with the purchase of a paper located in the city of Suzano/SP, which gave rise to the name of the company, Ukrainian Leon Feffer who was already working in the paper production field in Brazil since 1920s decade. Feffer's son devoted himself to research into the production of paper from fiber eucalyptus, keeping the focus on innovation. With the success of the research, in 1970 and 1980 the company included genetic and clone development, with great expansion, a high productivity and significant successes in the area.