Plano de Negócios Empresarial

Abstract

In order to create and innovate in the retail business, we were challenged to become entrepreneurs and face the difficulties of maintaining a business during a crisis. With some research we observed that the area of Education has not had many innovative projects, especially in bookstores, of which very few seek to grow and attract customers with more creative concepts, so we decided to open LiteraMundo, a bookstore that besides having a space totally enjoyable to read a book, it has a cafeteria inside, to provide exchanges of knowledge, ideas and connect people.