A MARCA E O CONSUMIDOR TERRAVERDE

Abstract

The present work is about the analysis of the brand positioning of Jonh Deere and the perception by Terraverde customers, namely the description of the company in question, reporting its location, part of its history and some specifications, its market positioning, customer loyalty, consumer expectations and customer survey. This organized in four parts. In part one, the objective of the work will be addressed. In part two, a description of the company and its logo will be reported. Part three will cover the analysis of brand positioning and customer surveys. In the last part, we will conclude the work itself, reporting the results found by the research. The methodology used was the bibliographic research, enriched with some interviews made directly with brand consumers.