Os 4 ''P'' s de Marketing
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Date
2019-11-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
The Integrated project (PI) of the last quarter of 2019 of the marketing course was proposed an analysis of a real company in relation to the 4P of marketing, thus analyzing product, price, place and promotion, fundamental concepts for marketing and for the success of any company.
Description
Keywords
Marketing, Análise de Cenários: planejamento mercadológico, Marketing: gestão do composto