A marca e o consumidor: Natura Cosméticos S.A.

Abstract

In this Integrated Project, as a description of the objective of the project, we started with the presentation of the chosen company, which is the company Natura, the process of choosing the same resulted in the company being one of the largest pioneering cosmetics companies in the country and also in the simplification to obtain information necessary for the elaboration of this integrated project. It was chosen because it is a large company that sells several products. Through it we will use the information collected from the company to prepare the project, and have the result of the real situation of the company in the studied areas.