A marca e o consumidor
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Date
2020-04-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
The work was developed using the company Natura being a private company of Brazilian origin, leader in the national market, its structure and functionality and with the sale of cosmetics, fragrances, personal hygiene items.
Description
Keywords
Administração, Gestão de marca: posicionamento, Consumidor: comportamento, Marketing: gestão