Os quatro '' P'' s do Marketing
No Thumbnail Available
Date
2020-06-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
This project will aim to discuss and demonstrate marketing strategies used by the company Havaianas, of the Alpargatas group. Havaianas is the most well-known brand of rubber sandals in Brazil and in the world, and is currently marketed by more than 160 countries.
Description
Keywords
Administração, Análise de cenários : planejamento mercadológico, Gestão: composto de marketing