Brainstorning Empresarial: Empacotadora Cassiano Ltda

Abstract

The company Empacotadora Cassiano LTDA, dominant in the packaging sector, also works with sales of natural products. Recognizing the growing consumer demand for natural and organic products, faced with this market opportunity, they would like to receive a proposal for a new venture to expand their business and meet the needs of customers who are increasingly aware of health and the environment. The aim of this new venture is to establish a line of natural and organic products, complementary to its existing line of conventional cereals. The new line will consist of cereals, grains, seeds and other natural food products, free from chemical additives, pesticides and artificial ingredients.