Elaboração de um Diagnóstico de Marketing
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Date
2017-06-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
Nowadays companies have gone through changes over the years, where the need to elaborate strategies to have a positive positioning in the market.
It is of utmost importance to the business. Increasingly, companies must keep an eye on the market, analyzing the needs and desires of consumers to meet market demand.
Description
Keywords
Administração, Gestão de marketing, Panejamento mercadológico, Comportamento do consumidor, Gestão de Marcas: posicionamento, Marketing de serviços e varejo