Os quatro ''P'' do Marketing: Bombril S. A

Abstract

We live in an era with constant, accelerated and intense changes that have great influence and impact on any business, whether small, medium or large. Therefore, it is increasingly necessary for companies to be aware of these changes, whether in consumer, economic, governmental or even competitive behavior, so that they can analyze in detail their positioning in this economic scenario, in order to predict and prevent negative factors from happening. influence them, while highlighting their strengths, and directing their strategies to succeed in this changing environment. It is at this point that scenario analysis and marketing planning are present.