Elaboração de um Diagnóstico de Marketing
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Date
2018-06-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
Our project aims to make the Marketing Diagnosis of the company Laticinio Montezuma, which we believe has excellent potential, but is experiencing difficulties in improving its market positioning.
branch of buffalo milk derivatives, but precisely difficulties in one of its branch located in Águas da Prata. But we will look at the company as a whole.
Description
Keywords
Administração, Análise de Cenários: planejamento mercadológico, Marketing: gestão do composto, Comportamento do consumidor, Gestão de Marcas: posicionamento, Marketing de serviços e varejo