Elaboração de Diagnóstico de Marketing: Elegance Boutique

Abstract

When we know the content of the Interdisciplinary plan, knowing in depth the marketing a firm, so we research a flashy company to diagnose and we chose Boutique Elegance. We sought to analyze all types of goods, how they are organized, by who is most sought after, how the owners relate to the clientele, values, and the way sales are made to customers. First, we seek to know about the microenvironment is microenvironment of this store, knowing the internal aspects about the providers, employees, providers service (advertising agencies, transport) branches. And external aspects, such as the general clientele, cultural, political, technological transitions and profits. The second step was to analyze product, values, place and promotion (discounts), more known as 4Ps, this way we will understand how this company delivers its goods to the market, analyzing the target audience.