A marca e o consumidor : COCA-COLA

Abstract

Thinking of a company with a strong and influential brand worldwide, we will talk about the Coca Cola company. How all its strong presence in the world began, its brand, what the consumer always expects from the brand, how is the company in the market, customer loyalty, the expectations that customers have in relation to the brand, research carried out in which it reveals that Coca Cola is the most remembered and preferred brand by the population.