Elaboração de Diagnóstico de Marketing: Do Meu Tamanho

Abstract

This integrated project was developed with the aim of applying the knowledge of marketing acquired during the semester in a company, in this case we opted for the creation of an e-commerce, that is, an electronic or virtual commerce store, whose main objective is to consists of selling women's clothing in Plus Size. the project development arose due to the need that women who wear clothes in larger sizes find difficulties to find clothes of your size, taste and price. With the lack of this segment in the market, the organization saw a business opportunity and chose to a digital platform, to reach this audience more efficiently.