Elaboração de um Diagnóstico de Marketing
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Date
2018-06-30
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Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
This project has as main objective to make a diagnosis on the Marketing Scenario of the company Burger King, better known by the acronym BK. For this analysis, the project was divided into five parts, each of which had its participation to perform a detailed analysis.
Description
Keywords
Administração, Análise de Cenários: planejamento mercadológico, Marketing: gestão do composto, Comportamento do consumidor, Gestão de Marcas: posicionamento, Marketing de serviços e varejo