ESTRATÉGIA EM LOGÍSTICA: NATURA COSMÉTICOS S.A.

Abstract

The perfumery and cosmetics sector is among the fastest growing in Brazil in sales volume, ensuring a privileged position among the top ten retail sectors of 2010 (BRAZILIAN INSTITUTE OF GEOGRAPHY AND STATISTICS, 2010). The leading company in this sector, Natura Cosméticos S/A, operates in the national market for cosmetics, fragrances, personal hygiene and is present in seven Latin American countries and France. The company conquered in 2009 the mark of most of one million consultants, which boosted participation in the market and increased the number of consumers served (NATURA, 2009).