Os 4 ''P'' s de Marketing
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Date
2019-11-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
The project aims to carry out the analysis of the four “P” s of Marketing of the company P.B Vias Com. E Serviços Ferroviários Ltda. Its way of acting in the face of the training and development of its employees, in order to qualify them for the day to day business. It will be described how the company seeks its results and how it aims to achieve it.
Description
Keywords
Processos Gerenciais, Treinamento e Desenvolvimento, Marketing: gestão do composto