BRAINSTORMING EMPRESARIAL

Abstract

Nowadays people are increasingly looking for financial gain alternatives. Entrepreneurship has been practiced in many ways, many businesses are emerging of various types and sizes. In this sense, a study on the feasibility of installing a company that sells healthy foods in the city of São João da Boa Vista-SP was developed. Through the creation and study of Brainstorming, the market and the sector to be reached were analyzed, as well as the product, the production process, the company's structure for opening, the marketing plan and the financial plan, as well as obtaining the necessary results for the installation of the company. With this study we observed the advantages and disadvantages in the viability of marketing these foods, considered a great product option, they are not yet well known and is being inserted into people's lives slowly, but it is believed that the lack of options limits consumption, so you see this opportunity for innovation and the creation of a company in this field.