OS QUATRO “P”s DE MARKETING: <MAGAZINE LUIZA>

Abstract

This PI tells a little about the history of the Magazine Luiza Group, where it is a company with high participation in the economic market of our country. A very strong company in terms of Marketing is an example of the 4 “P”s of Marketing. The starting point was to learn more about the history of the company, as well as its operating in the retail market. Highlight the importance of diagnosing the need for Training and Development for the company's growth, from the service, level of customer satisfaction , competitive differentials and marketing strategies for the company success.