Tópicos Contemporâneos

Abstract

The main objective of this research is to verify the use of Agribusiness Management and People Management as a competitive differential factor for the company Natura Cosméticos SA. It aims to understand its influence in strengthening the brand and image, before its consumers and investors .

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Keywords

Ciências Contábeis, Gestão : investimentos e riscos, Gestão: Agribusiness, Gestão : pessoas, Contabilidade: tópicos especiais, Contabilidade pública

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