Posicionamento Administrativo e Estratégia de Marketing Durante a Pandemia: Estudo de Caso Sobre a Eufena

Abstract

This scientific article seeks to provide the necessary information in order to have the proper perception of the importance of well-executed administration, exercised by a professional adequate and competent, a professional who, in addition to the necessary skills, must also be responsible not only for the work carried out, but for all the actions of the organization. In this sense, we carried out a case study to evaluate the positioning administrative and marketing strategies used by Eufena during the pandemic. Located in Vargem Grande do Sul, in the interior of SP. Eufena Boutique is a store multibrand, known for the quality and versatility of the pieces. We soon concluded that the EUFENA, during the pandemic, learned through its administration, marketing strategy and use of social networks, leverage your sales and stay "alive" in the market.