Os quatro '' P'' s do Marketing
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Date
2020-06-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
The 4 P “s” of Marketing are the 4 most important factors of any business, as we can see: 1. Place or point of sale, 2. Price, 3. Product, 4. Promotion. They are considered as the pillars that support the planning of all types of trade. One of the biggest and most important events for the emergence of marketing was the industrial revolution, with which it was possible to increase the productivity and production of consumer goods in the 18th century.
Description
Keywords
Administração, Análise de cenários: planejamento mercadológico, Gestão: composto de marketing, Marketing