Estratégia em Logística
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Date
2021-03-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
Casas Bahia has been present in the Brazilian market since the 50's and has been growing more and more, focusing mainly on lower-income Brazilians, but not forgetting also the A and B classes who are attracted by the wide variety of products. It uses as a strategy the expansion of the largest possible number of stores in the national territory, being present in eight states.
Description
Keywords
Administração, Gestão: cadeia de valor, Desenvolvimento: produtos, Gestão estratégica: custos