Elaboração de um plano de Marketing: Grupo Tigre
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Date
2019-06-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
The objective of this Integrated Project is to perform a situational analysis of a company and the market to which it belongs, examining its marketing plan with regard to its products / services, social responsibility, communication and relationship with its consumers and finally , analysis of your micro and macro environment.
Description
Keywords
Administração, Análise de cenários : planejamento mercadológico, Gestão: composto de marketing, Consumidor: comportamento, Gestão de marketing : posicionamento, Marketing : serviços e varejo