OS QUATRO “P”s DE MARKETING: <BANCO INTER S/A>

Abstract

Currency is one of the main devices of exchange for products and services in the present. Over the years, the need for guarding and also for the conquest of gains, it was necessary to create banks, of which they are responsible for the remuneration so that the client leaves his money invested and in this way intermediates the best ways to earn more income. Traditional banks began their operations in the 15th century in Genoa, being that at the beginning it was a place to exchange currencies, later, they were used for the storage of jewelry and valuables and, finally, they became places to investment. However, all the activities of a traditional bank were carried out face-to-face, making it difficult for everyone to access. In Brazil, the banking bureaucracy is one of the most relevant in today's world, bringing difficulties even for opening of current accounts.