Projeto Extensão: Marketing Yandra Araújo Afros e Cachos
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Date
2022-09-30
Journal Title
Journal ISSN
Volume Title
Publisher
Centro Universitário da Fundação de Ensino Octávio Bastos
Abstract
Yandra Araujo Afros e Cachos is a hairdressing salon specialized in
curly and afro hair focused on a more natural and chemical-free concept, in the city of
Sao Joao da Boa Vista-SP. The segment has strong growth expectations
economic considering empowerment and acceptance of virgin hair as themes
positive for the market and society.
Not only the segment, but the entire beauty market presents great growth in the
Brazil, which was considered by Forbes in 2020 in 4th place in the list of “Biggest market
of beauty and personal care in the world.”
Description
Keywords
4 “Ps” do marketing