DIAGNÓSTICO DE MARKETING: AREZZO

Abstract

When the theme of the Interdisciplinary Project of this module is presented, which is diagnosis of marketing for a company, we started looking for a company that was interesting to work for, and in this the group decided to choose the company AREZZO&Co among those raised. We work to identify the products, product distribution, target market and segmentation, price base, how the company approaches and treats its customer, and how it performs the sales service to the consumer. Firstly, we started to analyze the company's market, identifying the macro-environment and micro-environment factors, which are uncontrollable factors for the company, such as currency fluctuations and suppliers, items related to the subject Marketing Research by professor Marcelo Alexandre.