Desenvolvimento econômico e empresarial: Raia Drogasil S.A.

Abstract

Pharmaceutical retail was defined by the segment that brings together establishments that sell drugs, but today there has been a change in profile. Medicines are still the “flagship”, but people also go to these establishments to buy diapers, shampoo, special milk, toothbrush, pacifier for the baby, hair dye, sunscreen, deodorant and many other items. Pharmaceutical retail currently offers a complete experience in health, wellness, hygiene and beauty.