Elaboração de um Diagnóstico de Marketing
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Date
2018-06-30
Journal Title
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Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
The present work is about the company Coca Cola. The objectives of the project are to present the company, and to elaborate a Marketing Diagnosis, where we will analyze the visibility of the company within the market, show its strengths and weaknesses, and the strategies it uses to position itself and maintain the sales level. that such has nowadays.
Description
Keywords
Administração, Análise de Cenários: planejamento mercadológico, Marketing: gestão do composto, Comportamento do consumidor, Gestão de Marcas: posicionamento, Marketing de serviços e varejo