ANÁLISE FINANCEIRA E ECONÔMICA COM BASE EM INDICADORES PARA TOMADA DE DECISÃO LOJAS MARISA S.A.

Abstract

The objective of the interdisciplinary project of this module was to analyze the economic and financial situation of the chosen company, in this case, Lojas Marisa, based on the indicators for decision making. To elaborate it, five subjects were approached: The first subject is the Controllership, taught by Professor Marcelo de Castro Cicconi. In this course, the company's performance indicators will be addressed, analysis through strategic planning and goal setting to achieve objectives and leverage the company's economic and financial situation.