A marca e o consumidor : Starbucks
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Date
2022-07-07
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
The project will be developed through the units worked, such as: Brand Management and Positioning, Consumer Behavior and Life Training Content in order to present the positioning of the Starbucks company, the loyalty of its customers and the realization of an analysis on consumer positioning.
Description
Keywords
Café, Lanchonete - bar