Os quatro '' P'' s do Marketing
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Date
2020-06-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
It aims to present the Apple company, its history, vision, mission, customer profile, strategic and restricted view, its performance in the world market and its principles and values. This research aims to audit the information of the company Apple internally and externally, collecting the information in several aspects that contribute to the success or failure of this company.
Description
Keywords
Administração, Análise de cenários : planejamento mercadológico, Gestão: composto de marketing