ESTRATÉGIA EM LOGÍSTICA:AMBEV

Abstract

The basic production process of a beverage industry involves the manufacture, bottling, and distribution of the product. In the case of a country of continental dimensions such as Brazil, the spatial location of industrial plants close to the consumer market and the constitution of distribution networks with the capacity to reach the most distant locations and face the limitations of vehicle traffic in urban centers, are important variables for the strategy of large beverage companies.