Elaboração de Diagnóstico de Marketing: Medfast
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Date
2022-10-07
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UNIFEOB
Abstract
This interdisciplinary project aims to present in detail all
the marketing plan developed at MedFast, from its creation to the
application completion. Regarding the strategic elaboration of a company, thinking
the way in which your product and/or service will be sold is of paramount importance to the
success of the enterprise, since marketing is not just about advertising,
as most people think, but it is also the square where the
product/service will be incorporated; the price that will be charged, taking into account
its cost and competitors; and the features that will differentiate your product/service
of the other companies.
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Keywords
Kotler et al. (2005), IBGE (Instituto Brasileiro de Geografia e Estatística)