Desenvolvimento Econômico e Empresarial

Abstract

The objective of this project is the study of the Coca-Cola company, seeking to show its global development, in which it is a company that is concerned with future planning, the form of sustainability, the segment of legislation and investment in people, from employees to all those who have a relationship with the company. Finally, planning to become effective requires determining market dimensions and conducting an analysis, classifying each country according to market size, contributing to prioritize new investments to be achieved (Organizational Environment Theory).