A marca e o consumidor : NIKE

Abstract

This Integrated Project aims to showcase the Nike company. When analyzing the company in general, we can see that it aims to bring inspiration and innovation to all athletes in the world. Throughout this project, points of the company corresponding to the study units will be portrayed and presented. How, brand management and its positioning vis-à-vis the market and consumers, if the brand maintains loyalty and how with its customers, what is the behavior of consumers towards the brand and if the company meets their needs and expectations, if the company carries out surveys with consumers for the knowledge and understanding of its customers.