Elaboração de um Diagnóstico de Marketing
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Date
2017-06-30
Authors
Alves, Cláudia Barbosa de Jesus
Daud, Tatiana Helena
Ferraz, Vanessa Franco
Silva, Marcelo Alexandre Correia da
Mardonado, Erick Jacoboski
Forlin, Carina
Garritano, Guilherme Augusto
Venancio, Elaina Cristina Paina
Journal Title
Journal ISSN
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Publisher
Fundação de Ensino Octávio Bastos
Abstract
This Interdisciplinary Project has as its theme the “Development in a Marketing Plan”, which was elaborated throughout this semester, so that it was up to us students of the 5th Administration module to choose a company to elaborate a marketing diagnosis for the same.
Description
Keywords
Administração, Gestão de marketing, Panejamento mercadológico, Comportamento do consumidor, Gestão de Marcas: posicionamento, Marketing de serviços e varejo