OS QUATRO “P”s DE MARKETING: NESTLÉ

Abstract

This project aims to make analyzes and studies on the compound of marketing company Nestlé, which is considered the largest food company in the world, verifying its main means of distribution, its forms of promotion, the value of your product in relation to the market and the product itself, as well as suggestions for innovation to fit even more into the pattern of your target audience, bringing a greater loyalty on their part. The foreign market will also be analyzed, observing what are the brand opportunities and threats, such as the influence and impact of that brand market in Nestlé and its segment.