OS 4 “P”s DE MARKETING: <C&A>

Abstract

C&A was founded in 1841 by Dutch brothers Clemens and August. His initials gave rise to the brand name. We have more than 1,800 units in 24 countries in Europe, Latin America and Asia and we are among the largest retail chains in the world. In Brazil, it all started in 1976, with the opening of our first store at Shopping Ibirapuera, in São Paulo. Of course, since then, a lot has changed. But our work philosophy remains the same – to offer the best of fashion at affordable prices! Today we already have more than 280 stores in 125 cities and more than 15 thousand employees. A lot of people, isn't it!? And do you know the secret of our success? In addition to the constant search for innovation, there is also our effort to exceed people's expectations and leave a positive legacy.