Elaboração de um Diagnóstico de Marketing
No Thumbnail Available
Date
2018-06-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
For the realization of this project we chose the company CACAU SHOW, a food company that has been operating for 30 years, having as its characteristic its rapid growth within the market. We will present a Marketing Diagnosis in this project, showing how CACAU SHOW used this tool for its great growth.
Description
Keywords
Administração, Análise de Cenários: planejamento mercadológico, Marketing: gestão do composto, Comportamento do consumidor, Gestão de Marcas: posicionamento, Marketing de serviços e varejo