Projeto Eco Return: uma abordagem inovadora para a sustentabilidade e gamificação na logística reversa

Abstract

This document presents a detailed overview of the EcoReturn project, from its conception and architecture to the game mechanics implemented to encourage the adoption of sustainable behaviors. We will cover requirements analysis, the implementation of gamification with narrative, lexical and syntactic analysis, as well as a user journey map. In this way, the EcoReturn project emerges as a response to the growing challenge of reverse logistics in a world that is focused on sustainability and environmental responsibility. Proper disposal of used packaging and materials, as well as promoting responsible production practices, have become crucial elements in the quest for a more sustainable future. EcoReturn is not just an application, but a movement towards a greener world, where the act of returning empty packaging is rewarded, where companies can stand out as leaders in responsible practices and where the community comes together for a healthier environment. This documentation will describe in detail how EcoReturn achieves these goals and uses gamification to engage and motivate both consumers and companies to participate in this journey.