Os 4 ''P'' s de Marketing

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dc.creatorCabral, Ana Paula
dc.creatorFerreira, Blecker de Menjão
dc.creatorEduardo, Patrick de Mário
dc.creatorSilva, Marcelo Alexandre C. da
dc.date.accessioned2020-01-21T17:35:02Z
dc.date.available2020-01-21
dc.date.available2020-01-21T17:35:02Z
dc.date.issued2019-11-30
dc.description.abstractThe 4Ps of marketing are a famous concept that summarizes the four basic pillars of any marketing strategy: product, price, place and promotion. Both started with the letter P. This model was proposed by Jerome McCarthy and disseminated by Philip Kotler.pt_BR
dc.description.resumoOs 4Ps do marketing são um famoso conceito que resume os quatro pilares básicos de qualquer estratégia de marketing: produto, preço, praça e promoção. Ambos começados pela letra P. Esse modelo foi proposto por Jerome McCarthy e difundido por Philip Kotler.pt_BR
dc.identifier.urihttp://localhost:8080/handle/prefix/844
dc.languageporpt_BR
dc.publisherFundação de Ensino Octávio Bastospt_BR
dc.publisher.countryBrasilpt_BR
dc.publisher.initialsUNIFEOBpt_BR
dc.relation.ispartofPROJETO INTEGRADOpt_BR
dc.rightsAcesso Abertopt_BR
dc.subjectMarketingpt_BR
dc.subjectAnálise de Cenários: planejamento mercadológicopt_BR
dc.subjectMarketing: gestão do compostopt_BR
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADASpt_BR
dc.titleOs 4 ''P'' s de Marketingpt_BR
dc.title.alternativeiFOODpt_BR
dc.typeRelatório de Pesquisapt_BR

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Marketing Trimestral 4ª Entrada 2019