Os 4 ''P'' s de Marketing
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Date
2019-11-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
The 4Ps of marketing are a famous concept that summarizes the four basic pillars of any marketing strategy: product, price, place and promotion. Both started with the letter P. This model was proposed by Jerome McCarthy and disseminated by Philip Kotler.
Description
Keywords
Marketing, Análise de Cenários: planejamento mercadológico, Marketing: gestão do composto