A marca e o consumidor : Mary Kay

Abstract

In this Integrated Project, the theme "The brand and the consumer" will be addressed, where we will address several themes and will be represented by a real company. Showing how everything happens in the daily life of a company and its consumers, it will be talked about the relationship between both the company's positioning in the market, as well as the expectations of its customers as well as the company itself and its products and services.