Brainstorning Empresarial

Abstract

Our group did a BrainStorming with reference to creating a product that was not on the market and that would bring benefits to the consumer. We reached an agreement that the best option would be a functional drink, among several ideas between beer with whey protein, multivitamin juice, wine with L-theanine that helps with relaxation, water with tryptophan that prevents depression, among others. Using the knowledge of the study unit of Strategic Administration and Entrepreneurial Management, we will approach market analysis, competitors, customers, entrepreneurial profiles, possible sources of capital and the strategic and marketing plans for the creation of Mors Oizus.